As a comic industry attempt to make the comics industry easier to understand for new readers, I can't really find Marvel Now as anything close to easy.
Re-launch, OK - I have accepted that it needs to be done (maybe every 20-30 years or so) to keep the characters, universe and storylines under control. DC has done this a couple of times (1986 with John Byrne and Superman, with the Crisis on Infinite Earths in 1985 and most recently with New 52 company-wide re-launch). With 80 years of history, it makes sense - I didn't feel ripped off when it was done.
Marvel has been odder, partially because they made fun of DC when DC re-launched and claimed Marvel was too successful and well thought-out to ever have to re-launch. Instead, they really destroyed their own characters (see Spider-Man - "Brand New Day", organic web-shooters, Sins Past, Clone Saga...) or Heroes Reborn (moving all their main, non-Spider-Man characters to independent creators) all attempting to modernize their characters without taking the fresh re-launch approach.
Marvel has done it well - Ultimate Universe is excellent, though for some reason, they really revel in the idea that they can really kill off characters (why kill off the successful Peter Parker Spider-Man other than to say that it is possible in this new universe)?
Anyway, here is my best attempt at making sense of Marvel Now:
Books cancelled to launch Marvel Now:
| Title | Last Issue | NOW Status |
| Age of Apocalypse | #14 (April 2013) | Cancelled Prior to Now Launch |
| Avengers | #34 (November 2012) | Cancelled Prior to Now Launch |
| Avengers Academy | #39 (November 2012) | Cancelled Prior to Now Launch |
| Captain America | #19 (October 2012) | Cancelled Prior to Now Launch |
| Captain America & | #640 (December 2012) | Cancelled Prior to Now Launch |
| Deadpool | #63 (October 2012) | Cancelled Prior to Now Launch |
| Defenders | #12 (November 2012) | Cancelled Prior to Now Launch |
| Fantastic Four | #611 (October 2012) | Cancelled Prior to Now Launch |
| FF | #23 (October 2012) | Cancelled Prior to Now Launch |
| Incredible Hulk | #15 (October 2012) | Cancelled Prior to Now Launch |
| Invincible Iron Man | #527 (October 2012) | Cancelled Prior to Now Launch |
| New Avengers | #34 (November 2012) | Cancelled Prior to Now Launch |
| New Mutants | #50 (October 2012) | Cancelled Prior to Now Launch |
| Secret Avengers | #37 (January 2013) | Cancelled Prior to Now Launch |
| The Amazing Spider-Man | #700 (December 2012) | Cancelled Prior to Now Launch |
| The Mighty Thor | #22 (October 2012) | Cancelled Prior to Now Launch |
| Uncanny X-Force | #35 (December 2012) | Cancelled Prior to Now Launch |
| Uncanny X-Men | #20 (October 2012) | Cancelled Prior to Now Launch |
| Wolverine | #317 (December 2012) | Cancelled Prior to Now Launch |
| X-Men | #41 (February 2013) | Cancelled Prior to Now Launch |
| X-Men Legacy | #275 (October 2012) | Cancelled Prior to Now Launch |
Books carried on from the Marvel Universe:
| Title | First Issue | Last Issue | NOW Status |
| Avengers Assemble | #9 (November 2012) | End - #25 | MU - Continued |
| Avenging Spider-Man | #15.1 (December 2012) | End - #22 (June 2013) | MU - Continued |
| Captain Marvel | #9 (January 2013) | End - #17 | MU - Continued |
| Daredevil | #23 (February 2012) | End - #36 | MU - Continued |
| Dark Avengers | #184 (December 2012) | End - #190 (May 2013) | MU - Continued |
| Gambit | #8 (January 2013) | End - #17 (Sept 2013) | MU - Continued |
| Hawkeye | #6 (December 2012) | MU - Continued | |
| Journey into Mystery | #646 (November 2012) | End - #655 (August 2013) | MU - Continued |
| Red She-Hulk | #58 (October 2012) | End - #67 (July 2013) | MU - Continued |
| Scarlet Spider | #13 (January 2013) | End - #25 | MU - Continued |
| Venom | #31 (February 2013) | End - #42 (October 2013) | MU - Continued |
| Winter Soldier | End - #19 (June 2013) | MU - Continued | |
| Wolverine and the X-Men | #19 (October 2012) | End - #42 (Feb 2014) | MU - Continued |
| X-Factor | #250 (January 2013) | End - #262 (Sept 2013) | MU - Continued |
1st Wave - Marvel NOW Launch:
| Title | First Issue | Last Issue | NOW Status | |
| A+X | #1 (Oct 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| All-New X-Men | #1 (Nov 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Avengers | #1 (Dec 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Avengers Arena | #1 (Dec 2012) | #18 | NOW - Phase 0 (Initial Launch 2012) | |
| Cable and X-Force | #1 (Dec 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Captain America | #1 (Nov 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Deadpool | #1 (Nov 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Fantastic Four | #1 (Nov 2012) | End #16 (Jan 2014) | NOW - Phase 0 (Initial Launch 2012) | |
| Fearless Defenders | #1 (Feb 2012) | #12 (Dec 2013) | NOW - Phase 0 (Initial Launch 2012) | |
| FF | #1 (Nov 2012) | #16 (Jan 2014) | NOW - Phase 0 (Initial Launch 2012) | |
| Guardians of the Galaxy | #0.1 (Feb 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Indestructible Hulk | #1 (Nov 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Iron Man | #1 (Nov 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Marvel Now - Point One | #1 (Oct 2012) | #1 (Oct 2012) | NOW - Phase 0 (Initial Launch 2012) | |
| Morbius: The Living Vampire | #1 (Jan 2013) | #9 (Sept 2013) | NOW - Phase 0 (Initial Launch 2012) | |
| New Avengers | #1 (Jan 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Nova | #1 (Feb 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Savage Wolverine | #1 (Jan 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Secret Avengers | #1 (Feb 2013) | #16 | NOW - Phase 0 (Initial Launch 2012) | |
| The Superior Spider-Man | #1 (Jan 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Thor: God of Thunder | #1 (Nov 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Thunderbolts | #1 (Dec 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Uncanny Avengers | #1 (Oct 2012) | NOW - Phase 0 (Initial Launch 2012) | ||
| Uncanny X-Force | #1 (Jan 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Uncanny X-Men | #1 (Feb 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| Wolverine | #1 (Mar 2013) | NOW - Phase 0 (Initial Launch 2012) | ||
| X-Men Legacy | #1 (Nov 2012) | #24 | NOW - Phase 0 (Initial Launch 2012) | |
| Young Avengers | #1 (Jan 2013) | #15 | NOW - Phase 0 (Initial Launch 2012) | |
2nd Wave - Marvel NOW newer titles (Fall 2013)
| Title | First Issue | Last Issue | NOW Status |
| Avengers A.I. | #1 (Sept 2013) | #12 | NOW - Phase 1 (2013) |
| Mighty Avengers | #1 (Nov 2013) | NOW - Phase 1 (2013) | |
| Superior Spider-Man Team-Up | #1 (Sept 2013) | NOW - Phase 1 (2013) | |
| The Superior Foes of Spider-Man | #1 (Sept 2013) | NOW - Phase 1 (2013) | |
| Avengers - The Enemy Within | #1 (May 2013) | NOW - Phase 1 (2013) | |
| Hunger | #1 (Sept 2013) | #4 (Dec 2013) | NOW - Phase 1 (2013) |
| Infinity | #1 (Aug 2013) | NOW - Phase 1 (2013) | |
| Infinity: The Heist | #1 (Sept 2013) | NOW - Phase 1 (2013) | |
| Inhumanity | #1 (Feb 2014) | NOW - Phase 1 (2013) | |
| Superior Carnage | #1 (July 2013) | NOW - Phase 1 (2013) | |
| Thanos Rising | #1 (Apr 2013) | #5 | NOW - Phase 1 (2013) |
| Ultron AU | #1 (Apr 2013) | NOW - Phase 1 (2013) | |
| What If? AVX | #1 (Sept 2013) | #1 (Sept 2013) | NOW - Phase 1 (2013) |
| X-Men: Battle of the Atom | #1 (Sept 2013) | NOW - Phase 1 (2013) |
3rd Wave - Marvel NOW - 2014
| Title | First Issue | Last Issue | NOW Status |
| Origin II | #1 (Jan 2014) | NOW - Phase 2 (2014) | |
| Amazing X-Men | #1 (Jan 2014) | NOW - Phase 2 (2014) | |
| All-New Doop | #1 (Apr 2014) | NOW - Phase 2 (2014) | |
| All-New Ghost Rider | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| All-New Invaders | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| All-New Marvel Now - Point One | #1 | NOW - Phase 2 (2014) | |
| All-New X-Factor | #1 (Jan 2014) | NOW - Phase 2 (2014) | |
| Amazing Spider-Man | #1 (Apr 2014) | NOW - Phase 2 (2014) | |
| Avengers Undercover | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Avengers World | #1 (Jan 2014) | NOW - Phase 2 (2014) | |
| Black Widow | #1 (Jan 2014) | NOW - Phase 2 (2014) | |
| Cable and the Uncanny X-Force | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Cyclops | #1 (May 2014) | NOW - Phase 2 (2014) | |
| Daredevil | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Deadpool: The Gauntlet | #1 (Jan 2014) | NOW - Phase 2 (2014) | |
| Elektra | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Fantastic Four | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Hulk | #1 (Apr 2014) | NOW - Phase 2 (2014) | |
| Inhuman | #1 (Apr 2014) | NOW - Phase 2 (2014) | |
| Iron Fist: The Living Weapon | #1 (Apr 2014) | NOW - Phase 2 (2014) | |
| Iron Patriot | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Loki: Agent of Asgard | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Magneto | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Miracleman | #1 | NOW - Phase 2 (2014) | |
| Moon Knight | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Ms. Marvel | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| New Warriors | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Nightcrawler | #1 (Apr 2014) | NOW - Phase 2 (2014) | |
| Revolutionary War | #1 | NOW - Phase 2 (2014) | |
| Rocket Raccoon | #1 (July 2014) | NOW - Phase 2 (2014) | |
| Secret Avengers | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| She-Hulk | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Silver Surfer | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| The Punisher | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Winter Soldier: The Bitter Mar | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| Wolerine and the X-Men | #1 (Mar 2014) | NOW - Phase 2 (2014) | |
| Wolverine | #1 (Feb 2014) | NOW - Phase 2 (2014) | |
| X-Force | #1 (Feb 2014) | NOW - Phase 2 (2014) |
